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An AI-powered telemedicine platform with a simple promise: changing the way healthcare is delivered. We built the identity, the communication and the digital experience to carry it.
Telemedicine asks people to trust a screen with their health. ProcareTelemed offered a lot: AI-assisted care, remote monitoring, specialist access, scheduling and support in many languages. But an early identity, a medical cross and initials, looked like every other health product.
The brief: one clear, human and distinctive brand that could carry the platform across the app, the website and everyday communication, from the first impression to the last tap.
Patients don't buy AI; they buy being seen quickly by the right doctor. So the brand had to feel warm, human and immediate before it felt clever.
It began as a medical cross, the symbol every clinic reaches for. It became an i beside a P, a person and a connection. It ended as one ownable mark: four pieces, a P with an open counter, in teal for calm, clinical clarity and amber for human warmth. The opening is a window, letting in a ray of light, optimism and good health. Together they step away from cold, hospital-blue convention.
From a generic medical cross to a single ownable mark.
Mobile for patients, a web portal for doctors. The same gradient, the same icon family, the same one clear next step.
[Result 1: a measurable outcome, e.g. launch, adoption or recognition.]
[Result 2.]
[Result 3.]
Placeholders: decisions and results to be supplied by Membrane. Only real figures should be published.
Membrane made ProcareTelemed feel calm and trustworthy. Every screen has one clear next flow, and our customers noticed the difference immediately.
Devadatta Sahoo · Hyscaler Technologies