CSM Technologies has been building government, enterprise and small business software from Bhubaneswar since 1998. As the work grew from IT services into AI and digital transformation, the identity had to say who the technology is for.
We drew a new mark, a pattern from the letters M and T, and a visual language that scales from a t-shirt to a building.
The old CSM mark gave way to CSMTech. Mankind plus Technology became M and T, set inside a circle for human-centred problem solving, then reduced to a clean wordmark that sits on grey, blue and the gradient.
01The old slashes on the left, the new idea on the right: Mankind plus Technology, held together in a circle, becoming one confident wordmark.
The letters M and T overlap to leave a shape. We pulled that shape out, then flipped it, stretched it and repeated it into one long ribbon that can bend, step and travel, from a tile to a word to a whole wall.
The system working in the places people meet the brand.
The system holds together. Every team ships faster, and it still looks and sounds like us.